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Marketing for your ICO
Another great part of how to create a cryptocurrency is creating a marketing strategy for it. You need to build support and trust from a local community. You will need a website, a good domain, and a good social media presence. Also, there are plenty of various marketing and sales tools online that can help you advertise your ICO.

Social Media

I’d recommend Facebook, Twitter, and LinkedIn at a minimum. If you’re serious about social media, I’d also advise Instagram and Snapchat, although it all depends on the nature of your project.

You can either manage this yourself or hire a team to do it for you. Either way, you should create a strong social media campaign that boosts the popularity of your ICO.

Social Media Site of B2B Marketers
Social media platforms comparison chart

Press %story% Media

This is where your ICO gains real credibility, and since ICO is a huge part of how to create a cryptocurrency successfully, the creditability is crucial. If articles about your project are published to well-known, well-respected media websites (such as Forbes, Business Insider, etc.), your ICO will be much more trustable.

You can try to create this deals yourself, or again, you can hire a team to do it for you. The more popular the website, the more the article will cost (usually). So, see what’s available and then decide what is best for you.

Sponsored Content

Facebook ads and Google ads used to be great for ICOs, however, crypto-related ads have now been banned by these two providers. This is due to irresponsible spending from users into ICOs that haven’t performed very well. I would recommend looking into LinkedIn and Twitter advertising instead. Since these two platforms are more business-orientated than the others, it can benefit greatly for your plan on how to create a cryptocurrency.

Blogging

This is super important! You need to keep your community updated, and this is a great way to do it. You can either post to a site like Medium, or simply post to a blog on your website. Either way, the content you post should be relevant to the progress of your project.

Email Marketing

This is very effective, and I would always recommend doing this from the beginning of your project.

You need to collect your supporters’ email addresses so that you can keep them up to date via email. Any time you have news or a new promotion, you can contact them directly by sending them an email.

To collect their email addresses, there are many different methods you can use. I would recommend inserting a newsletter sign-up for your website. That way, anyone that is interested in your ICO, can submit their email address and receive your updates straight to their email inbox.

Promotions

On your path how to create a cryptocurrency you'll need to promote it a lot. Promotions could include things like new bonuses on your ICO and new bounty rewards. By ‘bonuses’, I mean that ICOs often structure their token sale to include a bonus (like a discount) to early buyers.

For example, you might set a 20% bonus for the first week of your ICO. That would mean that anyone buying your token in the first week of your ICO, would receive 20% more tokens than they paid for. So, if John buys 100 tokens in the first week, the smart contract sends him 120 tokens.

By ‘bounty rewards’, I mean that you could offer free tokens to people that promote your ICO. For example, you could offer 5 tokens to anyone who shares your ICO link to Facebook and Twitter.

This can be a very low-cost way to market your ICO! Especially because it does not require any upfront cost.